Growers Gather Good Ideas For Business of Marketing Food

This past summer a resident walked into Cronig’s to return a beautiful tomato her husband had bought. She was told that the market would happily take it back. When asked why she was returning this perfect looking tomato, she said it was because the tomato had been grown in Chile and not right on the Island.

The incident illustrates the shift in consumer focus from commercial food to Vineyard food. And that shift is creating new opportunities for farmers and fishermen here.