Beach Road Weekend, the Vineyard Haven music festival and one of the largest events on the Island in recent years, will not continue in 2024 and instead will move to Cape Cod in 2025.
Beach Road Weekend, the Vineyard Haven music festival and one of the largest events on the Island in recent years, will not continue in 2024 and instead will move to Cape Cod in 2025.
Despite signing a three-year contract with Tisbury in 2022, event producer Adam Epstein said Wednesday that he was halting the summer concert series due to mounting financial pressures and the escalating cost of running an Island event with more than 30 bands.
He pointed to several logistic challenges, such as the cost of transporting the stage and staff to the Island and housing them here for a couple of weeks in August. There were attempts to reconfigure and downsize the three-day festival, but none appeared sustainable.
“At a certain point, we just can’t keep writing that check,” Mr. Epstein said in an interview with the Gazette.
The end of the festival on the Island also marks the end of the MV Concert Series, a separate set of shows that ran outside the festival throughout the summer.
In 2023, Beach Road Weekend incurred seven-figure financial losses for the second year in a row, the organization said in a statement.
The festival has been bringing big names to the Island since 2019, with headliners including John Fogerty, Phil Lesh, Beck, Leon Bridges, Patti Smith and Mumford and Sons.
“Seeing Mumford and Sons headline an event we had built from scratch over the span of five years was exhilarating,” Mr. Epstein said in a statement. “Yet the festival had very clear and unrelenting challenges. For every dollar we saved via experience and efficiencies, our costs would increase by two dollars from other factors. We could never catch up.”
Hotel costs, cargo and ferry-related expenses and the cost of doing a major festival on the Island led to an extra $1.25 million in expenses each year over what the festival would have cost on the mainland, Mr. Epstein said.
Beach Road Weekend co-producer Joe Kosin said the festival will find a new location on the Cape. So far, three locations on the peninsula are all vying for the festival, which Mr. Epstein guaranteed would happen next year.
“It’s not a hope, it’s a reality,” he said.
Thousands of people have attended the Vineyard festival over the years, and PJ Finn, executive director of MVY Radio, said the event was able to attract musical acts that otherwise would not have performed on the Island.
“It was exciting to have that world class level talent on the Vineyard,” he said. “I really don’t think people appreciate how hard it is to pull off something of that scale on the Island.”
The radio station was a sponsor of the event, and Mr. Epstein would help put on a concert for the station’s annual summer fundraiser, Mr. Finn said. MVY does broadcast on Cape Cod, so the relationship could still continue, he added.
Despite its popularity, the festival also created some tension from Islanders. Last summer, Mr. Epstein hinted that the festival could be coming to an end. In an interview with the Gazette just prior to the August shows, he said criticisms over the festival’s amplified sound, traffic and use of Tisbury’s Veteran Memorial Park had him reconsidering its future.
“There’s been a tremendous amount of antipathy toward us,” he said in August. “And, in many cases, it can be demoralizing... So we will make our decision [to continue the festival or not] after this year.”
To try and quell concerns, Mr. Epstein created a team that checked sound levels around Tisbury and Tisbury police maintained a hotline to field festival complaints. After the event, officials said there were no serious issues and about 20 noise complaints.
Last year’s line-up was announced in mid-January and presale tickets went on sale shortly after, prompting recent questions about what was happening with the festival in 2024.
Like the festival, the MV Concert Series also couldn’t stay in the black, especially in the face of post-pandemic rising prices.
“The concert series never recovered after the pandemic,” Mr. Epstein said. “Only a couple [shows] covered expenses. Everything else was underwater.”
Mr. Epstein hoped that Islanders would come to the Cape for the event next year, and said it was likely more tickets would be available at a lower price.
Carolina Cooney, executive director of the Martha’s Vineyard Chamber of Commerce, said the loss of a marquee event that could attract national acts to the Island is disappointing, but the Vineyard’s tourism won’t be irreconcilably hurt.
“I think it’s tough not to have exciting events like this on the Island,” she said. “But I don’t anticipate it being a huge hit financially in any way. This is sort of a busy time for the Island regardless.”
She hoped it would present a chance for another business to create a new festival.
“It’s a big loss for us just as music lovers to have something like this happen,” Ms. Cooney said. “Maybe this is an opportunity for someone to step in and put on their own event.”
Mr. Epstein’s company Innovation Arts & Entertainment will still have a presence on the Vineyard. In 2022, the company acquired the Martha’s Vineyard Food and Wine Festival. This year’s Food and Wine event is scheduled for June 6-9.

Comments
What a bummer! I had a blast
IslandKid79What a bummer! I had a blast attending and working at Beach Road Weekend! Such a loss for the island music scene :(
What a shame! I really
Tim OBWhat a shame! I really enjoyed this show… a few dampened the entire thing. This was a positive thing for the local economy.
Oh man! We just booked a stay
Jonathan Middletown, RI, USAOh man! We just booked a stay at an inn in Vineyard Haven for the previously announced dates. Oh well, we'll enjoy the Vineyard anyway.
So very sad about the Concert
Ebba R Hierta EdgartownSo very sad about the Concert Series. I loved attending shows by national acts at the smaller venues around the island. Quality productions with favorite artists right here on island - (((sigh))).
Oh well. It was cool to see
GlenOh well. It was cool to see some music from the current century on the island, if only for a couple of nights.
Yes, indeed, the island is a
Bob EdgartownYes, indeed, the island is a very challenging place to run any kind of an event. Thank you Mr. Epstein for giving it your best effort and understand your dilemma. Most people do not understand your challenges and financial risk you take. Consider what you did a philanthropic gesture towards the island, which was Gratefully appreciated by thousands. See you on the Cape
Thank you for bringing these
Sheila Oak Bluffs, WestwoodThank you for bringing these concerts to the island. They were wonderful family events with amazing performers. I I know Mr. Epstein many many accommodations over the years. Sorry to see the island and you have parted company. This event will be sorely missed.
We had the HTR which was such
Helen Benham ChilmarkWe had the HTR which was such a fabulous venue for music lovers. When that closed ( 20+ years ago) Nectar’s moved in . That was quite awhile ago and look what’s there now. Not by any means complaining about the quality of the businesses ( all great) but it does say a lot about priorities of a lot of islanders. And one of them is clearly not music. Beach Road brought so much joy to thousands of people. They were just getting started and sure there were a few issues but it was getting better every year. I wish the island had supported this fantastic gathering instead of complaining constantly. It’s a big loss.
The Hot Tin Roof was still in
Steve M Chilmark.The Hot Tin Roof was still in business in 2005. It then became Outerland under the ownership of the Rosenthal brothers in 2006. Nectars took over in 2009.
Carly Simon is the one that
Oete VhCarly Simon is the one that opened The Hot Tin Roof
The naysayers in VH will now
Nancy OBThe naysayers in VH will now have to find something else to complain about.
Nancy you are 100% correct!!
Robin VHNancy you are 100% correct!! Maybe now they can focus on Stop N Shop eyesore
I Co-sign Nancy's comment.
Elijah D. Profit West ChopI Co-sign Nancy's comment.
Same ill fate that drove
Ben EdgSame ill fate that drove Nectars (hot tin roof) into the ground. Astronomical costs to bring talent to the island. Not surprised Beach Road is packing it up ….
Soo happy to hear this, I've
Jesse Conroy Vineyard HavenSoo happy to hear this, I've been told it's called veteran's field because after WWII the island veterans helped turn it from swampy marsh land into a usable park for the resident's to use with their families. It was sad to see the previous town leaders, some of which still are employed, to be using this for commercial reasons and causing damage to the field and having such a bad noise violation anyone would have the policed called to their residents for.
It will be nice to enjoy late summer walks on west chop with out having to hear the bass from over a mile away.
How short sighted, nice try
Ellis Mariota Vineyard HavenHow short sighted, nice try with family “use”but the fields main use is not even family oriented. It’s for adult softball at night. Also, local business owners were able to make a solid chunk of change from this. Sorry you got inconvenienced by 3 days of great music which fully complied with noise restrictions. It’ll be a sad day when islanders are closing shop cause the old timers cannot handle positive change.
These shows were so much fun
HUFF Vineyard HavenThese shows were so much fun and so special and our family & friends will remember them forever. So disappointing. I am at a loss for words.
Sorry to hear the news, but
August West Cape CodSorry to hear the news, but we’re really excited to have the festival over here on the narrow land. The island of No loses, again.
You are forgetting that the
Islander MVYou are forgetting that the Island of No does say Yes to anything if the price is right :) We don't have enough land and enough home to keep up with everyone who wants some of that Martha's Vineyard pie.
Another NIMBY neighbor that
Adam F AbelhaAnother NIMBY neighbor that thinks HE ALONE owns the island and that any event that helps the masses is bad. I'm sure this guy calls the police if a squirrel walks on his lawn. Pathetic.
Not sure why there is the
Islander MVNot sure why there is the assumption of my comment being a man's comment (you are wrong) or if you are referring to the original comment. I would only add that my comment is meant as an agreement with the original comment, not with the anger and name-calling of yours, which I am surprised was printed since it is a direct attack on me. I liked Beach Road and went to it and I have no interest in calling police if a squirrel wanders on my property, which is apparently assumed owned rather than rented. I support affordable housing all over the island including in my neighborhood.
Take a bow Adam. Been there ,
Rock On MVTake a bow Adam. Been there , done that, some have a tee shirt. The Vineyard will always find a way. "Let there be song to fill the air." Can we please go back to the "Better Vineyard" ?
A grand plan that ran into
George Stein OBA grand plan that ran into practical issues. Where can you put people is a year round issue. Will they create special planning for Islanders returning from the event on the ferries ? My fantasy of creating a wastewater holding tank at the site to combat five Corners flooding and seasonal demands gets a chance for traction. Federal funding has been given other coastal towns in America
I am not sure of the
Carlos Degotta Vineyard HavenI am not sure of the viability of the holding tank in that location since the water level would be struck at approximately five feet, but I applaud any planning for our infrastructure moving into the future since the SEA LEVEL IS RISING, ready or not.
Please and Thank you George
Dan Lake 5 Corners, MV 02568Please and Thank you George Stein.
So sad! Adam you did a great
Jim EdgartownSo sad! Adam you did a great job! Only a few bitter people voiced their objections. Why? This was a positive thing for the Island. Why wouldn’t you want it??
Only a suggestion maybe try doing it the shoulder season? June or September? Please re consider.
Kudos to Adam Epstein and Joe
Richard Smith St. Michaels Md.Kudos to Adam Epstein and Joe Kosin, MVY Radio and other sponsors and the hundreds of folks who worked so very hard to put on a magnificent festival on your magical (and challenging) island. You all captured lightning in a bottle for all of us that were fortunate enough to be a part of it for the last two years. Pure J
oy. THANK YOU!!!
"Don't it always seem to go,
Bob Oak Bluffs"Don't it always seem to go, You don't know what you got 'till it's GONE"!
This is unfortunate news. The
Elizabeth S West Tisbury & CTThis is unfortunate news. The music was so good and it was our very own island-sized festival. I thought it was well organized, I enjoyed going and was looking forward to another year of great music on the Vineyard.
I am sad to learn Beach Road
Denise EdgartownI am sad to learn Beach Road will not be back at MV. We enjoyed the concerts so much. The artists were amazing! MV Radio, vendors, and many others worked so hard serving the large crowds. Rain or
shine, we always had a great time!
BRW 2023 was a joy! Best
Thatcher Ulrich BrooklynBRW 2023 was a joy! Best wishes for future magic on the Cape.
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