Benjamin Hall Sr., owner, projectionist, opera lover.
Mark Lovewell

Possible Curtain Call for Island's Oldest Theatre

The Capawock Theatre turns 100 years old this year, but there are no plans to hold a midnight screening celebration. The oldest continually running theatre in the state is closed this winter.

The Capawock Theatre turns 100 years old this year, but there are no plans to hold a midnight screening celebration. The oldest continually running theatre in the state is closed this winter. After a century that saw more technological advances than any other, Benjamin Hall Sr. is taking stock.

“I am sitting here like a fool, not taking a paycheck for 12 years, keeping it open for the benefit of the employees,” Mr. Hall said. “I had some fun doing it, but that’s all it’s worth.”

Capawock Theatre will remain closed at least until summer 2014, maybe longer.
Mark Lovewell
Capawock Theatre will remain closed at least until summer 2014, maybe longer.
Mark Lovewell

Mr. Hall’s father, Alfred Hall, bought the theatre in 1934. Mr. Hall’s sons, Brian and Benjamin Jr., have allowed their father to run the theatre for the past several years out of love, he said. With no immediate plans to reopen, it looks like the formerly year-round Capawock will remain closed at least until summer.

Mr. Hall said he is racking his brain for ways to inject new life into the cinema. “I have to figure out, am I going to do the same old, same old . . . how do I get people to come back in the theatre?” he said. “I am doing so many things the old fashioned way, and the world has come and gone.”

While other cinemas print their tickets on location, Mr. Hall still buys them in advance from a printer, he said. He doesn’t maintain a website or accept advance reservations.

Perhaps the most glaring example of the Capawock’s anachronisms is the projection system. Mr. Hall can screen DVDs, Blu-Ray discs and 35 mm film, but production companies will soon stop manufacturing film reels in favor of hard drives which hold digital motion picture software. Film companies announced their intentions to phase out the 35 mm celluloid film five years ago, but the timeline for that change remains unclear.

“There is no hard deadline, a lot of companies have said the end of this year,” said Richard Paradise, founder and executive director of the Martha’s Vineyard Film Society.

Mr. Hall did invest in a preliminary digital technology several years ago, but that also has become outdated, he said. “I just moved too far and too fast, and got caught in the crossfire,” he said. “I was too much on the cutting edge, and I didn’t anticipate that I would have to go for the present standard.”

Today's movie reel.
Mark Lovewell
Today's movie reel.
Mark Lovewell

An estimated 90 per cent of movie theatres have already converted to digital projection, including many independent theatres. But many Mom and Pop cinemas that can’t afford to make the costly conversion have closed their doors. The Capawock, Island and Strand theatres, all of which are owned by the Hall family, could be next in line.

The Hall family was once at the forefront of cinematic technology. Alfred Hall was the first person to bring talkies to the Island, which he screened first at the Island theatre in Oak Bluffs in the late 1920s. At the time, movies were still the king of entertainment, Mr. Hall said.

For each movie he screens at the Capawock, Mr. Hall hires four people: a concessionaire, a projectionist (often Mr. Hall himself), a doorman and a floor manager, whose paychecks add up to significant overhead, he said.

The DCI conversion would cost $45,000 to $50,000 per cinema, Mr. Hall said. But he isn’t convinced that the investment would be worthwhile. “The main audience of movie theatres has disappeared; they view their movies in the palm of their hand.” Here on the Vineyard, there are countless competing entertainment events, especially for the teenagers, he added. “There is so much else for them to do.”

If he could move the Capawock to Falmouth he would, he said. That town has the demographics a movie theatre needs to be viable, he said.

“You have to have 50,000 people within a 25-mile radius.” He doesn’t see room in the market for many theatres. “For the year-round population that we have here, it’s overkill.”

There are two theatres open during the off-season this year: the Martha’s Vineyard Film Center in Vineyard Haven and Entertainment Cinemas in Edgartown. The Film Center installed the DCI-compliant digital projection equipment at their opening in September of 2012. The theatre’s entire projection system, including processors, amplifiers and speakers, cost $150,000.

Last year Edgartown’s cinema converted along with the other movie theatres owned by their parent company, Entertainment Cinemas. They now have the capability to screen movies in 3D, which allows them to charge two extra dollars per ticket for these movies. On a recent evening, a small group of patrons spilled out onto an otherwise empty Main street from a showing of Gravity in 3D. A New Jersey couple, vacationing on the Island, was among them. It was one of three or four times they’ve attended a movie in the 26 years of their marriage. On a cool night in late fall, they said, what else was there to do on the Vineyard?

Film Center has state of art projection equipment and stadium style seating.
Mark Lovewell
Film Center has state of art projection equipment and stadium style seating.
Mark Lovewell

The Film Society, which now occupies the Film Center at the Tisbury Marketplace, shows fewer mainstream films, focusing instead on independent, foreign and classic films, and documentaries.

While there is occasional overlap between the programming of the two cinemas, Mr. Paradise said those films only make up about five per cent of their offerings.

For 12 years, Mr. Paradise ran the center as a part-time operation, screening films on Friday or Saturday nights at various locations around the Island. But two years ago he made the leap to build a new cinema. “It was a question of . . . is there enough demand in the market?” he said. “There were people who didn’t think we could.”

All told, they’ve had a successful year, ending in the black with a modest surplus, Mr. Paradise said. Unlike the for-profit cinemas, the film society supplements ticket sales with membership fees and donations.

Mr. Hall said it’s difficult for a for-profit outlet to compete with a nonprofit organization. “It is a difficult time for old fashioned movie theatres,” he said. “Anyone else operating the way I did could not have sustained it for the 10 years I have done it, out of my own pocket.”

Mr. Paradise feels the competition is not between nonprofit and for-profit cinemas and instead points to the competition between the Capawock and the Edgartown cinema. “[They] show exactly the same films,” mostly commercial releases, Mr. Paradise said. “The question is, is there room for two commercial theatres showing the same films?” He said in the past it has seemed like the two cohabited well. “I would hope to see the Capawock open again,” Mr. Paradise said.

The Island population swells in the summer to well above 100,000 people, so going forward Mr. Hall may open the Capawock exclusively during the summer. In the meantime, he said the theatre is available for event rentals.

When he talks about his plans for his beloved theatre, Mr. Hall often waffles between pessimism and cautious optimism. “It’s the beginning of the end,” he says. “It’s an artifact now.” But a few moments later, he’s making a list of classic films he’d like to screen or perhaps another opera film series.

Comments

Submitted by Anonymous (not verified) on Fri, 11/08/2013 - 07:55

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J C Murphy West Tisbury

I think a small collegial accredited School of theatre or the arts that can issue credits toward a degree elsewhere would be great for the Capawock. You would need a concerted effort but the ambiance of the island in the winter and the availability of winter housing, as well as the frequency of well known academics would be perfect for students in the off-season. I think we should do that with other unused winter properties and use them as they fit the environment of the specific disciplines of learning. We need youth in the winter and this concept with accreditation for the art of the film, directing, journalism, economics, etcetera or anything cerebral that would specialize in various electives with high intensity would be great for the community as well as the students. There are public funds still available for this type of "Community Academy" and it is a concept that would flourish on the island if the towns opened their minds to the opportunity in developing this long term concept. We also need condominiums for the elderly in urban settings or they will move off-island.

Submitted by Anonymous (not verified) on Fri, 11/08/2013 - 08:14

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Maria Gilsenan Edgartown/Cross River NY

My husband and I love going to the movies(72yrs old). In any business you "gotta" have a gimmick.Get a group together young and old and write down creative ideas that would draw the crowd. Film theaters,have a truce,form a council and decide who is going to show what with no repetition, making movie goers move around. Bring back rainy or Saturday mornings with old cartoons for young children with free popcorn and a nominal admission fee.Kids still love cartoons. Grammar school as well as high school students love theater. Have them volunteer to work all aspects, and create a council to bring ideas to the table and start a donation drive. Young minds love a challenge, they love changing the world. Get the art department to drum up some kids to paint the walls, maybe every year with their favorite movie characters or whatever. Kids are the ones you want to bring back, make it fun for them. They live in the present world and have great ideas. Get the schools involved-you have nothing to lose at this point. Good Luck! Love to see you and all film people survive.

Submitted by Anonymous (not verified) on Fri, 11/08/2013 - 08:23

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Elizabeth Rose Georgetown, MA

Interesting story about the competing and prevailing winds of a family activity we so love-the movies! A theatre in Newburyport, MA ran an IndieGoGo campaign and made $100,000 to support the conversion to digital programming. The community did not want to see the film center die.Perhaps the Halls could consider such a plan. Let the community decide if they want to chip in to maintain an Island classic.

Submitted by Anonymous (not verified) on Fri, 11/08/2013 - 09:47

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Jack Burnett Peterborough, NH

The Peterborough Community Theatre (same ilk) crowd-funded the bulk of its conversion cost. Even though they were contributing to a for-profit enterprise, donors did so to retain the vibrancy a movie theatre provides.

Submitted by Anonymous (not verified) on Fri, 11/08/2013 - 09:51

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farmer5 chilmark

Reading this article made me really mad. Mr. Hall Sr.'s comments are self-serving at best.
He assumes the posture of the philanthropist who continues to operate a losing venture out of his pocket and the kindness of his heart. The fact that the condition of the theater, the poorly maintained equipment (laughable at best) and horrible programing choices on his part have conspired to create the present situation seem to escape his attention. The glaring fact that other theater operators are doing a better job and capturing more market share seems not to matter. Instead he cites the expense of buying pre-printed tickets (mon dieu!)
So here is my direct challenge to Mr. Hall: SELL THE CAPAWOCK! I bet it would fetch a fair price. Not only would you be done with it but someone who appreciates its real value would seize the opportunity to turn it around and create a thriving business there. People do still want to go to the movies (thank you Richard Paradise) and the historic Capawock can certainly rise out of the deplorable state it is in if given a chance. It just needs someone else besides the Halls to run it properly, with a combination of skill, imagination and good business sense.
But I know that this will never happen. Instead he tells us that he is 'racking his brain' to come up with ways to revitalize the theater. Really??? I have only witnessed decline in the last three or four decades as a result of few, if any changes. If the Island doesn't have the demographics to support a few movie theaters how do you explain all of the restaurants that exist?
Whatever you perceive as your efforts to create a successful business at the Capawock they haven't worked. Please do the right thing for this wonderful theater and this Island. Please sell the Capawock before you kill it entirely.

Dean Rosenthal Edgartown

Well said. It's no mystery why the Capawock isn't active. This commenter identifies reality. No cop outs, there's dozens of uses, many of which are mentioned in these comments to the article. If they're not working, sell it, indeed. It's the community that can be served, not Mr. Hall.

Submitted by Anonymous (not verified) on Fri, 11/08/2013 - 10:21

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Dennis Jackson Wilton, CT & OB

We always choose the charm of the Island, Capawock, or Strand (when open) over Edgartown Cinemas.

Submitted by Anonymous (not verified) on Fri, 11/08/2013 - 12:46

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graham88 mv

there are theaters off island that do a dinner and a movie thing that really draws the tweens in, great for under 21 dating, group outings, families. something similar to the Chunky's model

Submitted by Anonymous (not verified) on Fri, 11/08/2013 - 13:57

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Mandy R CT & OB

The Empire Theatre on Block Island just successfully raised enough money to go digital this past summer on KickStarter.
It breaks my heart to see the theaters I grew up going to in Oak Bluffs close and deteriorate. I really hope the Capawock doesn't have the same fate.

Submitted by Anonymous (not verified) on Fri, 11/08/2013 - 14:19

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PR Chilmark

We have all seen this before with the Hall's.
The intent here is to create enough sentiment and melancholy from the Islander's to get them to come up with private funding to restore and revitalize the theater.
The Hall's can well afford to paint up this old lady and bring her to modern standards too , but we all know why that won't happen.
And, now it appears that their modus operandi is generational...so we don't stand a chance.

Submitted by Anonymous (not verified) on Fri, 11/08/2013 - 21:28

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concerned

Could it be that Mr. Hall wants use community preservation money to fix it up. Community pays and gets a remodeled building for free.

Submitted by Anonymous (not verified) on Sat, 11/09/2013 - 09:15

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Miranda Menemsha

Aw man, somea these comments are brutal! All I can think about are all the great movies I've seen in these theatres! Tommy, E.T., Moonraker...

Submitted by Anonymous (not verified) on Sat, 11/09/2013 - 16:37

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John Patrick Oak Bluffs, MA

I would just like to point out that 3D movies have an upcharge wherever you go. I think it's something to do with licensing fees with the 3D companies.

Submitted by Anonymous (not verified) on Mon, 11/11/2013 - 06:39

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BB MV Edgartown

This article makes me very angry.
I worked for the Halls for 2 years as a concessionary/ticket seller - back when people were still coming in to the theaters often - and even back then, my theatre colleagues and I would throw him ideas as to how to liven up the place. We told him "cinema pub", we told him that he needed to update his seating, that he needed to go digital - but he never listened. All the Halls want to do is put a "pitty me" attitude out there so that the community comes together and buys him what he wants. The man is so tight pocketed that he has never wanted to put any of his own money into the real things that matter. That is why the theaters are becoming lifeless. I know so many year rounders here that love going to the movies - they just don't want to go to an outdated, dilapidated movie theatre where the movies are all scratchy and out of focus and where the seats are incredibly uncomfortable. Also, Mr Hall rarely ran the movies "by himself", he always had a staff of at least 4 projectionists at any one given time, who had so much love for the art of old fashion projecting that would come in and run the films, but no amount of love for a passion can keep broken parts on a projector continually working. Mr hall would repeatedly be told that he needed to order new parts for his projectors to make them function properly, but he never did. The projectionists at times would have to hold the film wheel on the projector by hand in order for the film to not go flying off the pin. The Hall family should sell the theaters to someone, or even a company, that actually does have the passion for theatre! Someone willing to put the effort in!

farmer5 chilmark

Your comments provide a valuable insider's view of the Hall mentality. Buzzy's 'love' is burying the Capawock. The properties were bought by his father for pennies and the family would rather see them empty and falling apart than sell them and incur the capital gains tax.
I threw out the challenge publicly in these pages to sell the property but I know that isn't something that they would ever seriously consider. Protracted lawsuits are much more their operating style.

Submitted by Anonymous (not verified) on Mon, 11/11/2013 - 11:21

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JASuperstar Vineyard Haven

Farmer5 and BB have it exactly right. Throw as many brilliant, creative, possible, even SIMPLE ideas the way of the Halls and NOTHING will happen. Even undertaking a deal to pocket possible millions for their theatres...won't happen. This is entirely, positively, without question, THEIR FAULT, caused and exacerbated by a head-in-the-sand, poor-us-the-community-is-so-against-us victimhood that is as misplaced as it is absurd. The deplorable reputation they have is not only well deserved, but self-inflicted.

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