A Different Martha's Vineyard: Fourth of July Parade 30 Years Ago

<p>Thirty years ago this week, the Vineyard was under siege by developers. Worried that the big money was winning, a group of Islanders led by the late Michael Wild decided to take their battle public in the Fourth of July parade. Steve Ewing narrates.</p>

On the Vineyard, every decade has its crisis.

In the 1870s, it was about a prosperous Oak Bluffs cutting ties with a struggling Edgartown and going off as a town on its own. In the 1950s, it was about whether the Islands could wrestle control of the Steamship Authority away from covetous mainland politicians. And in the 2010s, it’s shaping up to be about affordable housing and the opioid epidemic.

But in the 1970s and especially the 1980s, a death match was being fought over suburban development. Land speculators were working at a fever pitch to sell off the Vineyard, often in quarter-acre parcels, to buyers as far away as could be reached. Town planning boards and Island agencies were struggling to slow or stop the land grabs and hard sells using new and largely untested oversight and zoning rules.

Chappaquonsett at Tashmoo, Vineyard Acres II and others became bywords for the sort of Levittown tracts that it was feared would soon leave the Vineyard chopped up, gridlocked and drowning in its own effluent. The names Giuliano, Chira and Boldt appeared in headlines week after week — all were developers who were seen to have no stake in the Island but a quick-strike financial one.

Thirty years ago this week, a group of Vineyarders decided that the big money was winning and that they could no longer fight these forces and interlopers in meeting rooms or in the press alone. They would take their battle public.

They entered the Fourth of July parade in Edgartown with a float that portrayed the Island as a small dory sinking into stormy waters strewn with trash. Six women, dressed as prostitutes and representing each of the six towns, handed out handmade currency (In Growth We Trust, One Squeezed Grape) to make the point that Martha’s Vineyard was on the auction block. Trailing behind the float would be a gravestone that said “Martha’s Vineyard R.I.P.”

They also had Pia Leonard of West Tisbury videotape it, perhaps in part to leave behind a record that, no matter what happened after this crucial moment in Island history, a few people had done their part by staging a protest against the ruination of the Vineyard. And that they had done it in the most publically and patriotically imaginable way.

The idea came from Steve Ewing and the late Michael Wild, both of Edgartown and both veteran members of town and Island conservation groups. An excerpt of the tape, edited by John Wilson of Edgartown, appears on the Gazette’s website this morning as part of its Historic Movies of Martha’s Vineyard project. Mr. Ewing narrates.

Mr. Wild, who died in 2000, is fondly remembered as a passionate conservationist, friend to hundreds and a character whose spirit was drawn from opera buffa. He is seen on the tape sitting atop a toilet at the helm of the foundering skiff, crying out to the crowds, “It’s not too late!” and “Don’t sell the family farm!”

In the film Mr. Ewing, a dockbuilder and poet who is also known all across the Island today, walks with the float, asking parade watchers whether they think the Island is becoming overdeveloped and what might be done to save the place for their children. The answers are often lighthearted but apocalyptic: attack dogs, land mines, sinking the ferries and shooting down the planes.

The float was named Most Original. But what we now know now, 30 years later, is that while some lands have been irretrievably lost, almost 40 per cent of the Vineyard has been placed in conservation, an achievement that few Vineyarders or visitors in 1987 would have dared to predict. The effort to parcel out the Vineyard in quarter-acre bits has largely ended. And while the problems of the 2010s endure, the tale of the tape shows that solutions are not always out of reach.

“I’m optimistic. I see good things,” Mr. Ewing says, looking back on a video he created at a time when his colleagues and many in the crowd worried that it was already too late. “People are moving in the right direction, I think.”

The Historic Movies of Martha’s Vineyard project saves, archives and introduces old Island films to the public. The collection of 18 Vineyard films presented to date is available on the Gazette website. For information about the project, or to have old Island films transferred digital files, contact [email protected]. (To avoid damage, please do not run old films through a projector.)

Comments

Submitted by Anonymous (not verified) on Mon, 07/03/2017 - 14:01

Permalink

Jeannette Smyth Albuquerque NM

power to the people. thanks for this. forty per cent under conservation is the best legacy of my boomer generation. god bless.

Submitted by Anonymous (not verified) on Mon, 07/03/2017 - 14:05

Permalink

John Conway Sarasota

Great Video and I must confess I was part of the great crowds that found the vineyard irresistible. We enjoyed the parades on the 4th but after the years went by , the crowds made it impossible to get into town and going home was a nightmare . That said I have a feeling when God made his heaven , he had the vineyard zipcode in mind

Submitted by Anonymous (not verified) on Mon, 07/03/2017 - 17:36

Permalink

Desi Dreffin NC

Thanks so much for this remembrance of fine Vineyard people like Michael Wild and Steve Ewing, great citizens making a difference.

Submitted by Anonymous (not verified) on Mon, 07/03/2017 - 17:58

Permalink

Sara Oak Bluffs

Great summation, Tom, and thanks for the memory of Michael Wild, friend to all of us. We were so blessed to have him amongst us.

Submitted by Anonymous (not verified) on Mon, 07/03/2017 - 20:18

Permalink

Jeff Baker Prospect Maine

Money talks BS walks ! Just try to get law on M.V. without it !
M.V. is the new Long Island !

Submitted by Anonymous (not verified) on Mon, 07/03/2017 - 20:30

Permalink

Colin Ewing Edgartown

Great video Pia Leonard. Very proud of brothers Steve and Doug, Lizzy Bradley, Mike Wild, and all of the people involved with the effort back then.

Submitted by Anonymous (not verified) on Mon, 07/03/2017 - 21:38

Permalink

gin WT

So many people participated in the making of the float and participated, as well, in that parade. Ed Tyra was another person -- he may have been responsible for the squeeze a grape money. Michael Wild was the best -- a person who died tragically young!

Kate Tisbury

Great to see an homage to Michael Wild, without whom we would not have the MV Commission.
For that time and place he was the right combination of seriousness of purpose and vision, and the talent of going to the further shores of zany to bring attention to important things. A warm, generous friend. Greatly missed by so many.
The "one squeezed-grape" currency was drawn by Neil Withers.
I believe the idea was mine but I could be wrong about that!
The currency is shown in the original film.
Perhaps the uncut version is available somewhere in the Gazette archive or might be put up on Youtube.

Steve Edgartown

Kate, Fortunately Robert "Froggy" Green found one of the original tapes that Pia made for us.I gave it to Tom Dunlop and he helped digitize the original hour plus version. You are correct there is a nice close up shot of the Dollar Grape on it. That float concept was such a cooperate effort it would be cool to show the full product at some point in the not too distant future. Most of the characters involved in the project are easily recognizable, if no longer with us. I particularly enjoy listening to the comments of the different folks interviewed along the parade route. Funny how things change but also stay the same.

Submitted by cjgharrington@… (not verified) on Tue, 07/04/2017 - 07:50

Permalink

ROBERT & CLARE HARRINGTON Edgartown

I love this little film! Steve Ewing is a star. Well done Tom and John!

Submitted by Anonymous (not verified) on Tue, 07/04/2017 - 08:14

Permalink

Mit Gold Edgartown

Thank you Ewing and Wild- your fight is an inspiration for us all.
That 40 % of protected land on the Vineyard is unpresidented and makes the island a wonderful place.

Submitted by Anonymous (not verified) on Tue, 07/04/2017 - 08:42

Permalink

Lyndsay Charron Oak Bluffs

Outstanding, thank you. May we all stay engaged and committed to this community we cherish. What a legacy i had no idea thanks to educating new generations i am saving for my kids to read too

Submitted by Anonymous (not verified) on Tue, 07/04/2017 - 10:17

Permalink

Judith Mallery Phila

Outstanding!!!!!! You wondrous island so beloved by each of us. A legacy for the future.

Submitted by Anonymous (not verified) on Tue, 07/04/2017 - 13:26

Permalink

JW Edgartown

We will find a spot to put up the shots of the squeezed grape money. I never found the spot in the piece where it "fit" but will get it out there so people can see what was thrown instead of candy.

Submitted by Anonymous (not verified) on Tue, 07/04/2017 - 17:50

Permalink

Emily V Cambridge

Used to love watching Michael Wild host the Children's Pet Show at the W 'Tis Agricultural Fair. He was a riot. Took every kid and pet seriously, from kitten to hermit crab.

Submitted by Anonymous (not verified) on Wed, 07/05/2017 - 15:20

Permalink

Neil Off Island

Cousin Michael,
Your friends have great memories, I thank them for sharing with all.
Neil

Submitted by Anonymous (not verified) on Fri, 07/07/2017 - 00:11

Permalink

Melanie Englert Vineyard Haven

It grew up in Levittown - not a bad place to be, then and now. "Levittown tracts" made it possible for thousands of soldiers who managed to survive WWII to have a home of their own.

Sara Piazza Edgartown

Excellent comment, Melanie. Much as we'd like, we can't have it both ways: no development while simultaneously providing homes for island families. My family had a large tract of land that we sold to a developer - yes, it would be lovely to still own 90 acres of woodland in Edgartown (and be surrounded by developments and taxed to death, no thank you), but the land we sold is now homes for many, many families, all of whom I am sure are glad to have a home.

Submitted by Anonymous (not verified) on Fri, 07/07/2017 - 10:44

Permalink

Teena & Charlie New Marlborough

Thanks for the happy
Great memories, many familiar names and faces! Thanks then and now.

Submitted by Anonymous (not verified) on Fri, 11/03/2017 - 15:21

Permalink

Jane Chittick Edgartown

More!!

Submitted by Anonymous (not verified) on Wed, 12/13/2017 - 20:28

Permalink

Victoria DiStefano Plymouth, Ma

I was a planner for the MVC during the late 70's and early 80's. I'd like to remind myself and everyone else, as well, that Doug Ewing was on the staff of the MVC during those years. He was also a significant contributor and great team member, working diligently to further the cause of reigning in overdevelopment on the Vineyard.

Submitted by Anonymous (not verified) on Sat, 02/03/2018 - 08:33

Permalink

timothy elliott chilmark

Now I see why Steve Ewing is such a longstanding Island legend. Thanks for this great short film of more recent Vineyard history.

Add new comment

Plain text

  • No HTML tags allowed.
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.