Mark Snider meets with new board member Carly Simon outside Capawock Theatre in Vineyard Haven.
Mark Lovewell

Theatre Campaign Sees Pledges Mount Quickly

<p>A campaign to revive two historic movie theatres has raised more than a third of its $1 million goal. Mark Snider, who created a nonprofit to renovate and lease the Strand and Capawock cinemas, said he has collected $350,000 in pledges in one week.</p>

In just one week, a fledgling campaign to revive two historic movie theatres has raised more than a third of its $1 million goal.

Mark Snider, an Edgartown hotelier who last week announced the creation of a new nonprofit to renovate and lease the Strand and Capawock cinemas, said he had collected $350,000 in pledges since last Friday.

“So far, the response has just been remarkable,” Mr. Snider told the Gazette by phone Thursday morning.

Movies could return soon to Capawock Theatre.
Mark Lovewell
Movies could return soon to Capawock Theatre.
Mark Lovewell

Aggressive fundraising continues for the next three weeks, during which time Mr. Snider hopes to raise $1 million toward the renovation of the downtown theatres, the purchase of film equipment and a lease of the buildings from the Hall family. Mr. Snider said he expects to finalize a lease agreement with Benjamin Hall Jr., trustee for the buildings’ ownership, next week.

The Martha’s Vineyard Theater Foundation, the nonprofit, will lease each of the theatres for 10 years. The plan calls for the Martha’s Vineyard Film Society to staff, operate and coordinate programming for the two theatres.

Meanwhile, Mr. Snider is assembling a board of directors for the foundation, which as of Thursday included singer-songwriter Carly Simon, who lives year round in Vineyard Haven.

He said the formation of the nonprofit has brought out a lot of passion and excitement for the project.

“These buildings don’t just represent movies,” Mr. Snider said. “They represent the heart and soul of the main streets.”

Though ambitious, Mr. Snider’s plan is not without precedent.

Mark Snider: "These buildings don't just represent movies...they represent the heart and soul of main streets."
Mark Lovewell
Mark Snider: "These buildings don't just represent movies...they represent the heart and soul of main streets."
Mark Lovewell

The project draws inspiration from successful revivals of historic film venues in other communities.

Across the country, historic downtown cinemas have fallen into disuse, as attendance waned and multiplex theatres drew moviegoers to the suburbs.

In some places, communities have rallied to reopen them.

On Cape Cod, Chatham’s historic Chatham Orpheum Theater reopened two years ago, after decades as a retail space.

The Main street theatre first showed films in 1916 and continued for 72 years, before closing in the 1980s. Then, following a two-year grass-roots campaign which raised a total of $4 million, including grants from the Massachusetts Cultural Council and the Community Preservation Act, the theatre opened in July of 2013.

“It was kind of a miraculous process,” said Naomi Turner, who led the restoration effort.

The campaign attracted support from a large portion of Chatham’s winter and summer residents, many of whom had patronized the historic theatre.

Time has stood still at Capawock since doors closed in 2013.
Mark Lovewell
Time has stood still at Capawock since doors closed in 2013.
Mark Lovewell

“Everyone in town remembered or had heard about the magic of having a downtown movie theatre and most of us had memories of seeing particular movies there,” Ms. Turner said. She received letters from people all over town, who wrote about their best memories from the movie theatre: a 75-year-old couple who spent their first date at the movie house, year-rounders in Chatham who saved their money to attend the movies twice a week.

“It was just a part of everyone’s history, everyone’s past,” Ms. Turner said.

The theatre is open year round and screens first-run, classic and independent films, along with other community events. It is the only movie house in town. “It really has created in the off-season a sense of community that is important for life in Chatham,” Ms. Turner said.

On sister island Nantucket, philanthropists raised $33 million to purchase and reopen the historic Dreamland Theatre in a matter of four years.

When they bought it, the movie house had fallen into serious disrepair: the second floor was shot, insulation was poor and much of the seating had been destroyed, said Melissa Murphy, executive director of the year-round movie theatre.

Instead of rehabilitating the theatre, the Nantucket Dreamland Foundation had it rebuilt, conserving as many architectural features of the building as possible.

The land and building cost $10.9 million and construction was another $23 million, which included precautions for flooding (the theatre is 30 feet from the Nantucket harbor), and a geothermal cooling and heating system.

Like Chatham residents, Nantucketers were drawn to the project by their love for the historic theatre.

“I think for some board members and community members it was a nostalgia for what was, and for other people there was the potential of what could be,” Ms. Murphy said. Having a theatre downtown also improves business, she said. “It is a healthy economic engine for the community,” she said.

If all goes according to plan, the Strand and Capawock theatres will follow suit this summer. The two theatres are also in better physical shape than the one on Nantucket. In an interview with the Gazette last week, Mr. Snider said beyond cosmetic architectural improvements, the bulk of the work will involve upgrading the technology and other equipment at the theatres. Mr. Snider wants to screen Cinema Paradiso first, an Italian film about a movie theatre which is rebuilt after a fire, only to be demolished later against tough competition from television and multi-screen theatres.

For now, it looks like the Vineyard theatres have escaped a similar fate.

For more information, email [email protected] or call 508-310-7837. Checks can be sent to the Martha’s Vineyard Theater Foundation c/o Winnetu Oceanside Resort, 31 Dunes Road, Edgartown, MA, 02539.

Comments

Submitted by Anonymous (not verified) on Thu, 02/19/2015 - 18:50

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Matt Jennings Middlebury, Vermont

So glad to hear of this effort. I have many, many fond childhood memories of going to both theaters during summer visits to the Vineyard in the 70s and 80s.

Submitted by Anonymous (not verified) on Thu, 02/19/2015 - 19:45

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Cyndi Los Angeles, CA

The first movie I saw at the Capawock was "To Sir With Love". Thank you Mr. Snider and beautiful Carly Simon for resurrecting this gem of a theatre.

Submitted by Anonymous (not verified) on Thu, 02/19/2015 - 23:31

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Justin zaiko

This really brings me joy. the capawok got me through high school. The island and strand were my favorite summer eescape.

Submitted by Anonymous (not verified) on Fri, 02/20/2015 - 09:58

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Jim Powell Lambert's Cove

Thanks to Mark and Carly for their positive involvement with supporting the Island art community with bringing the Capawock and Strand theaters back. I remember watching "Bambi" back in 1965 with my brother after we walked down from our home on Spring Street. And I'll never forget the zaniness of Monty Python when a bunch of us went to see "The LIfe of Brian" at the Strand. These venues are in the heart of Vineyard Haven and Oak Bluffs and will benefit so much from a much needed capital campaign and some extra TLC. I'd rather go out to a movie than just sit at home and watch one on the television.

Submitted by Anonymous (not verified) on Fri, 02/20/2015 - 11:37

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julie robinson West Tisbury

i am very happy that the theaters will be renovated and re-opened. Leaving them abandoned was a blight on our community.
They will be an asset to the businesses in both towns during the evening hours.

Submitted by Anonymous (not verified) on Fri, 02/20/2015 - 13:14

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Jane Vineyard Haven

Hmmm. Let me get this straight: If I were to let my property fall into decrepitude, I could conceivably have someone not only pay me to rent it but also pay to renovate it, and at the end of the lease, I get the property back? Genius.

gina nyc/menemsha

Yes Jane , I too found the" lease deal"to be extremely favorable to the Hall family owners.. But not surprised.. More disturbing is that the project is heavily dependent upon public fund raising to accomplish the goal.. Another win for the Halls..

Steve

I was skeptical before I knew the length of the lease, but, a decade is nothing. It's ridiculous to spend that kind of money on a building you don't own.

Submitted by Anonymous (not verified) on Fri, 02/20/2015 - 18:23

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John Gault Oak Bluffs

I am not a lawyer and I don't play one on TV but how can a donate to a non profit to benefit a for profit business. If this is the case what stops a for profit set up a non profit get donations and fix up or use the money and not pay the proper taxes? If the group wants to revive these theaters than they should purchase them outright and then use them for the public good. A non profit by its definition is to be used for the public good and use,not for someone who aloud the buildings to fall into disrepair and then have the public pay for those repairs.

Submitted by Anonymous (not verified) on Fri, 02/20/2015 - 18:36

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No way Edgartown

This girl wont be rewarding the Halls with one red cent. Sorry, Im all for reviving these buildings, but not the bailout of a lazy landlord.

wrong reward Tisbury

I so agree with the notion that the movie theatres should just be bought out. I am conflicted because the Halls tend to blight the areas they own buildings, letting them fall into such awful states of disrepair, which adversely affects all of their neighbors.The Capawock is such a great building and such a sad site as it is now, but I hate rewarding the Halls for their bad stewardship.

Farmer5 chilmark

To everyone who keeps calling for the sale of the buildings;
The Halls are not offering the buildings for sale nor do they ever sell any of the buildings they own. If this were an option it would have happened long ago.

Submitted by Anonymous (not verified) on Sat, 02/21/2015 - 08:56

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Ken Esq Edgartown

I wish Mr. Snider well in his endeavor. For profit or not he's taking a chance at doing something that will help both towns and all of the surrounding businesses. It's also very nice that Ms. Simon will be involved. Best of luck!

Submitted by Anonymous (not verified) on Sat, 02/21/2015 - 11:02

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Al Edgartown

Thank you, Mr. Snider. This will be a huge benefit to the community. People will find anything to criticize, but you are actually solving a big problem. I have no doubt you will be able to ignore the pettiness and focus on the big picture, pun intended.

Submitted by Anonymous (not verified) on Sun, 02/22/2015 - 07:38

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concerned tisbury

I don't think anyone is upset at the projects, it's all about the Hall's. I thought I heard the last time the vineyard haven one was remodeled was when Mr. Hall applied for CPA (community preservation act) funds more free money for letting these historical buildings fall apart. So the only way a dime is put into any of their buildings is if the public pays one way or another.

Submitted by Anonymous (not verified) on Sun, 02/22/2015 - 08:14

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deshandra brown mv

I'd like to present another challenge: Would someone buy the 'yellow house' and fix up that dump. Its an eyesore in its present condition.

Submitted by Anonymous (not verified) on Sun, 02/22/2015 - 12:00

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Ed Edgartown

While I do love going to the movies. This transaction does not bode well for me or the island. With the existing deal. I will not donate to the Hall's coffers. Buy them.

Submitted by Anonymous (not verified) on Mon, 02/23/2015 - 08:53

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Skip OB

It's amazing people would object to a lease without knowing the amount. And that some would be so parsimonious that they would prefer our downtown OB have major buildings unused. With the buildings in use more taxes are paid that the Town(s) need.

Submitted by Anonymous (not verified) on Tue, 02/24/2015 - 07:23

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concerned tisbury

I'm sorry but my movie monies will always go to the Edgartown threatre. Never once have they asked me to donate money for a better building. They recently brought in 3D and all new seating. Yes we don't know how much the lease is, but if u think the Hall's will not benefit their pockets from this you are wrong. And maybe four places for movies may work in Summer, it's too many for winter and who suffers? The one place that has never asked for public money. That's messed up.

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